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13.08.2025 - Foam Technology

Mission: Securing the future: Change process and customer benefits

Leidel & Kracht is setting the course for the future: for over two years, the company has been undergoing a structured change process—supported by the University of Cologne. The aim is to modernize structures, redistribute responsibilities, and make the organization fit for the future – with faster responses, greater flexibility, and measurably higher customer satisfaction.

"We are restructuring – for the future of our customers," says Thorsten Rölker.

Why did Leidel & Kracht initiate this change process?

"We want to position the company for the long term. This means that managers are less caught up in day-to-day operations and can focus more on the company itself. Together with Prof. Stefan Schwarz from CBS International Business School, we have reviewed and adapted our understanding of roles and our organizational structure. Outdated structures have been deliberately broken down in order to enable us to act more quickly, efficiently, and in a more customer-oriented manner."

What difference do customers notice?

"Quite clearly: speed and flexibility. We now give our employees more responsibility, which means that decisions are made closer to the customer. This enables us to respond more specifically to individual requirements, and customer satisfaction has increased noticeably."

What gives the change direction and stability?

"Four key principles have emerged from the change process – our 4 Vs for Leidel & Kracht:

  • Trust – in the abilities of the team.
  • Responsibility – for our own work.
  • Realization – of company, team, and individual goals.
  • Promise – of the highest quality.

These 4 Vs are more than just words to us – they are the compass that guides us through this change.

What happens next?

"The change process is not a completed project, but a permanent cultural transformation. With the 4 Vs, we have laid the foundation – now it's time to anchor this self-image in all areas and show our customers every day what future viability means."

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